Cricket Finland is excited to announce an inspirational and innovative new partnership with Australian specialist performance-led cricket footwear, Idoneus Sports! The partnership will first be supporting the Finnish Bears men’s national squad on our journey to the ICC Men’s T20 World Cup Sub-Regional Qualifiers, to be hosted in Finland in August. Following this, we will be collaborating to offer the whole expanding Cricket Finland community direct access to try out and order what we think are simply the best cricket shoes on the planet!
“Idoneus Sports founders Cooper and Nathan have been fantastic to work with since the outset and I am very excited for this collaboration as a global first in dedicated footwear support for our men’s national squad, as we turn every stone to progress further on the international T20 stage. This partnership will then serve our whole market with an absolutely top-class product, across all levels of the game”, said Cricket Finland Executive Director Andy Armitage.
“From the beginning, my vision for Idoneus Sports was to modernise cricket footwear and bring a new level of innovation, performance and design into the game. We wanted to create shoes that are lightweight, stable, reliable and built for the demands of modern cricket, while also looking premium and different from anything else in the market. Seeing international players and teams, including the Finland Cricket Association, starting to take notice of what we’re building is incredibly exciting and a strong sign that cricket footwear is ready to evolve” said Co-Director Nathan Ellett
Idoneus Sports is proud to announce our new partnership with Cricket Finland, marking an exciting step forward for cricket development and high-performance sport in Finland.
The partnership brings together two organisations united by a shared commitment to innovation, structure, and long-term growth. Both Idoneus Sports and Cricket Finland are driven by process, optimisation, and the belief that sustained success is achieved through disciplined daily work and purposeful design.
“We are thrilled to partner with an organisation such as Cricket Finland,” said Cooper du Plessis, Director. “From the outset, it was clear that both organisations shared a strong vision for the future of cricket and the positive impact this partnership can have on players across Finland.”
Idoneus Sports also praised the collaborative approach of Andrew and the wider Cricket Finland team, highlighting the strong alignment and professionalism demonstrated throughout partnership discussions.
“Andrew and the team at Cricket Finland have been outstanding to work with. From day one, we recognised the shared ambition behind this partnership and the value we can collectively bring to cricketers throughout Finland.”
As a high-performance cricket footwear brand, Idoneus Sports sees Finland as a natural fit, with the country’s strong emphasis on health, wellbeing, and athletic performance closely aligning with the company’s philosophy around foot health.
Through the partnership, Idoneus Sports aims to make premium cricket footwear more accessible to players at every level of the game from grassroots participants through to Finland’s national representatives.
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“This partnership represents an exciting new era for cricket footwear in Finland. We look forward to supporting the continued growth of the game and helping provide players across the country with access to world-class cricket footwear.”
